Since 2010, BetterPoints has combined technology and data to motivate and measure behaviour change for health & wellbeing, transport & mobility, and climate change. BetterPoints have the behaviour change technology and expertise needed to encourage, reward, and sustain new behaviours. BetterPoints works with businesses, public bodies, and universities to change the way people think about how they move – for better health, cleaner air, and reaching Net Zero. Through our purpose built platform and app, we employ over 40 behaviour change techniques and apply the science continually to encourage, reward and measure behaviour change. BetterPoints programmes generate large amounts of real-time, anonymised data on behavioural patterns and motivators, transportation, and journey choices as well as Co2 emissions.

Our solution is:

BetterPoints Italia is an app that rewards citizens for switching from cars to more active and sustainable modes of travel. In this phase the app will be built and tested with local partners to ensure rewards are attractive. In phase two citizens will be invited to join the Venice challenge to earn points that they can exchange for vouchers in the app.