BetterPoints Ltd
BetterPoints Ltd
BetterPoints Ltd, based in Surrey, England, works with businesses, public organizations, and universities to change the way people think about how they move. The team is using their app, Bella Mossa, to reward citizens for switching to more active and sustainable modes of travel. Over 40 techniques, ranging from gamification to local rewards programs, are built into the app and program to support successful behavioral change. From October 2025 to February 2026, Bella Mossa replaced 45,000 car journeys and resulted in 1,570 kilometers traveled by bicycle by non-typical bicyclists.
Jack Windle, Chief Sustainable Transport Officer at BetterPoints, said:
“We are delighted to be named as a winner of the Sustainable Cities Challenge. With support from the Toyota Mobility Foundation and the Comune di Venezia, we have developed our Bella Mossa platform to offer tools including automatic trip recording, local rewards partnerships, and an 'Adopt a Folding Bike' scheme to Venetians. We are excited to build on our success, fostering a culture of sustainable mobility in Venice and helping people to access and enjoy the great infrastructure the Commune is delivering.”
