British software company UrbanTide aims to make a sustainable world through AI, working with the Love to Ride cycling platform.  

Innovation

The teams’ scalable, data-driven solution combines UrbanTide’s smart mobility insights with Love to Ride’s proven behaviour change platform. Through targeted campaigns, real-time analytics, and community engagement, the solution aims to make cycling more visible, motivating, and accessible, helping the people of Venice shift everyday travel habits, track progress, and build a self-sustaining cycling culture with lasting, measurable impact.