The Toyota Mobility Foundation’s Sustainable Cities Challenge in Venice is a three-year Challenge that brings together innovators, the City of Venice, and partners to create solutions that increase the use of existing low and zero-carbon transport modes in the city of Venice.
Across multiple challenge rounds, innovators have demonstrated their solutions through collaborative development, resulting in three winners who will share $1.5 million in implementation funding to scale their solutions across the city.
BetterPoints Ltd, based in Surrey, England, works with businesses, public organizations, and universities to change the way people think about how they move. The team is using their app, Bella Mossa, to reward citizens for switching to more active and sustainable modes of travel. Over 40 techniques, ranging from gamification to local rewards programs, are built into the app and program to support successful behavioral change. From October 2025 to February 2026, Bella Mossa replaced 45,000 car journeys and resulted in 1,570 kilometers traveled by bicycle by non-typical bicyclists.
In partnership with OpenMove, Factual Consulting SL is an innovation and strategy consulting firm based in Barcelona, Spain committed to transforming mobility. The company’s winning digital platform, Andemo, promotes sustainable mobility habits through innovative approaches, such as micro-incentives, which use small rewards or tokens to drive behavioral change. Andemo achieved 1,750 downloads during its pilot period, with 87 percent of users accessing the app an average of three times per day. In-app surveys found that 77 percent of users felt Andemo improved their overall travel experience in Venice, and 56 percent reported an increased awareness of sustainable mobility topics.
Create innovative solutions that change behaviour, increasing the use and adoption of existing low and zero-carbon transport modes in the city of Venice, with a focus on the mainland and motorized islands.
Solutions must address at least one of the following:
Any proposed solution must take into account the motivational aspect of behaviour change.
We are supporting innovators to develop solutions by providing:
All funding must be used to tailor, test and demonstrate solutions in the City of Venice, with final funding used for the implementation of solutions in the city.
The City of Venice is an iconic Italian port and one of the world’s oldest tourist and cultural centers. It is made up of the historic city of Venice and mainland urban areas such as Mestre and Marghera.
Venice has invested in developing an impressive range of sustainable mobility options, that include water, land, and railway. A few highlights:
However, this diverse range of low to zero-carbon modes of transport is currently underutilized.
The City of Venice is looking for innovative solutions that shift behaviour, focusing on understanding users’ motivations rather than tech, infrastructure or government policy.
Sustainable Cities Challenge Venice is now open for entries!
